C’est la conclusion d’une étude menée par l’institut de recherche PQ média (riez pas, c’est pas drôle…). Les investissements en nouveaux médias, et médias alternatifs prévus d’ici à 2012 représenteraient plus d’un quart de la totalité des dépenses.
« Spending on alternative media, which includes advertising and marketing, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape. Alternative media, including 18 digital and non-traditional media segments, accounted for 16.1% of total advertising and marketing spending in 2007, up from only 7.9% in 2002. Alternative media is forecast to represent 26.6% of total U.S. advertising and marketing spending by 2012. »
Pour télécharger le sommaire du rapport, c’est par là…
