En décembre dernier, eMarketer avait estimé que l’investissement publicitaire aux US dans les médias sociaux serait d’environ 1,6 milliards de dollars. Ils viennent de revoir à la baisse ces chiffres, en prévoyant un investissement de 1,4 milliards pour cette année, et un seuil de 2,6 milliards en 2012. Bref, ça monte toujours. Un peu moins, mais toujours bien vite.
Today’s economy, combined with the fact that social networks are still trying to come up with successful ad models, has led to lowered ad spending projections for the next few years.
Social networks still show some promise in developing new forms of online advertising. MySpace’s HyperTargeting initiative, for example, has helped double CPMs at the site, and 75% of advertisers that have tried it have come back for more, according to News Corp. Facebook’s SocialAds concept attempts to improve the relevance of advertising by mining the connections between Facebook members.
Quelqu’un a des chiffres qui concerneraient la France ?
