Pour sa troisième participation consécutive en tant que juré à Cannes, Colleen DeCourcy livre son point de vue sur la catégorie « Cyber » au magazine AdWeek :
The cyber world, she continues, now encompasses everything from product design and iTunes to traditional digital advertising campaigns that include microsites and social networking sites: « You’ve got environmental design, which I’m just spastic about right now, outdoor retail. … What is Cyber? If it’s a film, should that go in Film? [If] it went viral, should it be a Media submission? »
« I’m really hoping that what we look for is something that goes beyond an imitation of offline, » says DeCourcy. « We’re looking at how advertising is using technology and for ideas that look at how people use technology. »
Des propos clairs, une vision pérènne. Je lui fais confiance… demain, ça va cartonner.
